Volkswagen has removed an ad from its German Instagram account after admitting it was “racist.”
The ad showed a large, white hand appearing to push a dark-skinned man around a parked VW Golf, before flicking him into a doorway.
A VW spokesperson said told CNBC via email: “We firmly distance ourselves from the video and apologize sincerely. We will investigate how this could have happened — and draw the necessary consequences.”
Bernd Osterloh, VW’s workers’ representative and supervisory board member, posted on LinkedIn that he was “ashamed.”
“The racist clip for #Golf … makes us stunned. I’m ashamed of this spot — and I’m sure I’m speaking for the whole workforce. The clip is disgusting,” he posted Wednesday in German according to translation via LinkedIn.
The clip, which was posted on and deleted from VW’s German account, was part of an Instagram Stories series that showed an interracial couple falling in love, according to a Financial Times report.
In a statement titled “Apology…