Ford F-150 trucks go through the customer acceptance line at the Ford Dearborn Truck Plant on September 27, 2018 in Dearborn, Michigan.
Bill Pugliano | Getty Images
Ford Motor joined Fiat Chrysler and other major automakers in reporting double-digit declines in first-quarter U.S. vehicle sales as consumers shelter in place and dealerships close amid the coronavirus pandemic.
Ford reported Thursday that its sales fell 12.5% through March from a year ago. The decline is larger than the company’s crosstown rivals but is lower than the 15% slide expected for the overall industry.
March is typically the highest sales month of the first quarter, with many sales coming toward the end of the month as automakers offer additional discounts. However, the coronavirus and states enacting stay-at-home or shelter-in-place orders significantly disrupted dealers from selling vehicles.
“Looking at the quarter, it started out really well,” said Mark LaNeve, Ford vice president of U.S. marketing, sales…