Barbie dolls for sale at a Target store.
Scott Mlyn | CNBC
Mattel turned in mixed fourth-quarter results after holiday revenue was weighed down by continuing sales declines in its American Girl and Fisher-Price brands.
The company’s stock initially dropped, but now was up about 5% in extended trading, after posting the results.
Sales during the holiday quarter slumped 3%, once again feeling the strain from poor sales of American Girl dolls and Fisher-Price toys.
Sales in the American Girl segment dropped 20% in the fourth quarter, pulling down the entire doll category 6% despite the growth of the Barbie brand.
Declines in Fisher-Price Friends, Fisher-Price and Thomas & Friends brought the infant, toddler and preschool segment down 9%.