AutoNation Inc. and Automatic Labs Inc., a unit of SiriusXM Holdings Inc., are expanding the AutoNation Connected Car Program to new markets.
The Connected Car Program, powered by Automatic Labs’ in-vehicle adapter and app, was launched at five AutoNation stores in the U.S. in April 2019, the automotive retailer said in a statement Thursday.
The program is expanding in AutoNation’s Houston, Phoenix and New York markets, Marc Cannon, AutoNation’s chief marketing officer, wrote in an email to Automotive News.
The Automatic app gives customers and AutoNation access to vehicle health notifications, active recalls and engine light-check alerts. AutoNation said 97 percent of customers who activated the Connected Car Program at point of sale remain engaged with the program, and it has seen a higher retention of customers’ vehicle maintenance and service business.
“This service establishes a strong and lasting connection between dealers and their customers long after the sale. We are very…