“The purpose of the program is to embrace everyone,” Muñoz told Automotive News at Hyundai’s Southern California headquarters this month. “Not to reward the very good and penalize the very bad.”
While initial-quality scores at Hyundai and Genesis are among the best in the industry, sales and service satisfaction are lagging, and that has to change, he said.
Muñoz said one of the key modifications made in response to dealer concerns was to separate the facilities program from other metrics in the pay plan and to offer a high level of manufacturer support to dealers who adopt the new bronze-tile design theme. “If you are interested, you have to apply,” he said. Financial support comes in steps as facility upgrades are made.
Muñoz also stressed that the Hyundai leadership in Korea is sensitive to the fact that the dealers in the U.S. have stayed with the brand through thick and thin, and headquarters wants the pay plan to be as inclusive as possible.
In interviews with Hyundai and…