Mark Del Rosso, following his sudden resignation as president of Audi of America in May, has resurfaced at upstart luxury rival Genesis.
Del Rosso has been named CEO of Genesis Motors North America, effective Oct. 21. He will report to Hyundai Motor Co. COO and North American CEO Jose Munoz. He will also report to Hyundai’s global headquarters in Seoul.
Erwin Raphael, who has been leading Genesis, will continue as COO of Genesis Motor America, the company said in a statement obtained by Automotive News. He will be in charge of Genesis strategy and operations in the U.S., including sales and marketing, and report to Del Rosso.
Del Rosso joins Genesis as the brand recovers from a rocky start. It’s adding U.S. dealer points after cutting and revamping its network. Sales are rising, and much-needed new crossovers are in the pipeline.
“Though Genesis is the youngest luxury automotive brand in the industry, having separated from parent Hyundai less than four years ago, it has been…