Kumar Galhotra, Ford
Pradeep Gaur | Mint | Getty Images
Ford executives are leaning heavily on some of its most iconic vehicles to boost sales as U.S. automakers face falling demand, international tariffs and rising costs in a race to go electric.
In 2020, Ford is introducing a new Mustang-inspired, all-electric crossover vehicle and bringing back the Ford Bronco SUV, which was discontinued in 1996. The new Mustang-inspired EV crossover is expected to compete against Tesla’s Model X and upcoming Model Y crossovers as well as a growing number of other all-electric crossovers. Ford is also updating or redesigning some of its best-selling models such as the Explorer SUV, Escape compact crossover and, most importantly, Ford’s F-150 and Super Duty pickups through next year.
“This is an incredibly transitional period for us,” Kumar Galhotra, Ford President of North America, said Tuesday while discussing the plans during a presentation at the J.P. Morgan Auto Conference.
A slide from Ford…